What Is Organic Search? Here Is What You Need To Know!
What is organic search?
If you are confused as to what organic search is, you have come to the right place. Organic or natural search refers to unpaid search results on a search engine. These results cannot be influenced by paid advertising similar to PPC or pay-per-click-advertising. Organic search is usually based on the relevance to the user's search query and the domain authority of a website.
The search results are produced by the search engine's individual algorithm. Note the algorithm that ranks websites may differ from search engine to search engine. That's why the results pages of Google, Bing, and Yahoo are not the same for a given search term. While natural search differs from paid advertising because it doesn't determine the position of a website by how much an advertiser is willing to pay to acquire the specific position. This article answers the question of what is organic search.
The Importance Of Organic Search
Organic or natural search is highly targeted and more likely to convert compared to all other forms of traffic. In fact, organic search is more targeted due to its user intent. The user that types a search into a search engine is looking for very specific information, and the website that satisfies his/her intent is more likely to convert the user into a customer. That's where organic search comes in.
Organic search will show highly targeted information relevant to the intent of the user making it easier to convert the visitor into a customer. To take advantage of organic search, websites should rank in the top 5 positions of SERPs or search engine results pages for specific keywords. The latest statistics reveal that more than 70% of search traffic goes to the first 5 positions of Google SERPs. Your website should rank in one of these positions to attract highly targeted traffic and increase conversions and sales.
Influencing The Position Of A Website In Organic Search
Search engine optimization or SEO is the process used to influence the position of a website in organic search. There is no guarantee that a website will rank in a top position on Google or the other search engines, SEO involves a lot of hard work and patience. According to a study done by Moz.com, the cost of SEO to rank a brand new website can range between $1,000 to $7,500. Most reputable SEO agencies charge between $76-200 per hour for their work. But the money and effort are worthwhile in many cases.
In fact, Avinash Kaushik (Google Analytics Expert) revealed that over 86% of search engine users prefer organic search results compared to social media and other forms of traffic. Also, with a top ranking in the SERPs, a website owner can get more targeted traffic than with paid ads such as Google AdWords. Trying to get the same number of hits with PPC, you will have to pay thousands of dollars in the process. Because the cost per click for SEO is much lower compared to PPC ads.
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Indexing A Website
To have any chance of ranking in organic search results, a website needs to be indexed by the search engines. The search engine robots scan millions of web pages to index during the crawling process. If the robots can't find your website or you have accidentally blocked search engines from indexing your content, your site won't appear for any search. Hence, you should check your technical SEO to make sure your website can be easily indexed by the search engine robots during the crawling process.
Ranking Factors
Your site should load faster and be accessible on all devices including mobile devices. The average attention span of the current visitor is about three seconds. If your site doesn't load within three seconds, you will be losing a potential customer. The visitor will leave your site and go to your competitor's site of the site is slow to load. On the other hand, mobile search has already surpassed desktop search. The majority of visitors use mobile devices to search for products and services. If your site doesn't have a responsive theme, it won't be accessible on mobile devices. You are losing a large share of traffic under such circumstances.
Backlinks
The backlink structure of your site plays an important role in the rankings of your site. High-quality and relevant backlinks are important these days to rank on the first page of Google. Gone are the days where you could rank a site by building thousands of low-quality links to it. Focus on providing high-quality and relevant content that answers the questions of your targeted visitor, and you will automatically get high authority sites linking back to your site by sharing your content.
