Top 10 Advertising Strategies

To achieve the type of growth you want in your business, you need to be willing and able to invest time, energy, and money into your advertising and marketing mix. Without doing so, you will find yourself falling behind the competition. However, as someone with a limited budget, you need to be equally selective when choosing what to spend your marketing and advertising budget on. After all, your budget is finite. It's not something you want to waste. That is why we have put together the top 10 advertising strategies that you should be incorporating into your business for the best results.

Top 10 Advertising Strategies: 

1. Search Engine Optimization (SEO) 

SEO has become crucial for not only smaller businesses, but also large-scale corporations too. SEO is something that helps to level out the playing field. By incorporating SEO properly, you can drive a lot of targeted traffic to your website without paying incremental fees that would normally come with it. Meaning, you will be able to get your website a lot of potential traffic without having to pay directly for the increase. The purpose of SEO is to get your website ranking higher within the search engines. A lot of marketers use SEO as their primary source of traffic which makes a lot of sense considering organic search accounts for up to 64 percent of all website traffic [1].

2. Pay-Per-Click Advertising (PPC)

PPC is another method of advertising that you will want to incorporate into your marketing mix. This is one of the most effective advertising strategies when executed properly. After all, with a lot of PPC campaigns, you have direct control over a lot of it. Meaning, you will be able to choose which demographic to target and who to advertise to. This can give you a lot of chances to maximize your returns on your investment. By properly advertising to a warm audience, you should be able to maximize conversions with each campaign.

3. Social Media Marketing

If you aren't currently advertising across various social media platforms, you should get started right away. Social media is one of the best ways to advertise just about any business in today's digital landscape. Everyone and their mother is on social media. You simply need to find the social media platform(s) that cater most towards your demographic. That way, you will be able to maximize the time, energy, and money you spend on those platforms for advertising your website or business.

4. Content Marketing

If you aren't currently investing heavily into your content, you should be. Content marketing is one of the best ways to position your business as an authority within your niche. If you want to get better search engine results and you want to drive more conversions, you want to focus on optimizing your content marketing approach. Whether you do this in-house or with a third-party, you need to consistently be creating, sharing, and promoting new content for your site.

5. Email Marketing

Email remains one of the best ways to communicate with prospective and current customers. If you aren't actively leveraging email marketing, you ought to get started right now. You want to create a list of prospects and customers that you can frequently contact. Email is so effective because you have to get people to opt-in to communicate with them. Therefore, you have a qualified list of prospects who have agreed to have you contact them about offers and more.

6. Referrals

Getting referral programs setup is one of the best ways to get your most valuable customers to become your best salespeople. By getting referrals started, you can incentivize your biggest fans to sell your product or service for you. Referrals can be a very easy way to maximize your exposure and to make more sales within your business.

7. Native Advertising

This can be a very effective method of advertising your website or business. A lot of marketers forget the potential native advertising can have because they get too invested in other methods. While native advertising might not be as effective at helping you target a specific demographic like PPC, you will be able to get proper targeting in place at a reduced cost if you do it properly. After all, you get to negotiate your rates with the website owner you are advertising with. That way, you can score a good deal and get direct exposure from an audience you want to reach.

8. Affiliate Marketing

This is a good way to get your business out there. By starting an affiliate program, you will be able to pay other marketers to effectively market your product or service for you. It can be a good and easy way to get more exposure and more sales.

9. Re-Targeting

If you aren't already doing it, you should be retargeting. It will help you maximize your conversions and it can be an effective way to help you avoid missing out on a sale. It helps you recapture the attention of those who showed interest in your product or service but who didn't follow through with a purchase. Typically, it's from those who abandoned your cart.

10. Video Advertising

You will want to be certain you are investing heavily in video advertising and marketing. Nowadays, more people are watching videos than ever before. It can be a very powerful way to reach a large audience without spending a fortune.

As you can see, there are all kinds of different advertising strategies you should be focused on nowadays. By using the proven strategies above, you should be able to see great success with your advertising and marketing efforts.

References:

[1] https://searchengineland.com/322298