How To Provide Organic SEO Services
SEO, or search engine optimization, is one of the oldest ways to make money online. Though old, providing organic SEO services is still profitable. There is the general belief that anyone can do it. While this may seem farfetched, a good knowledge of the industry, a little research and a writing course can provide all the tools needed to get started.
But what exactly is organic SEO, how does it work and what are its benefits:
What Is Organic SEO?
SEO is a strategy that aims to optimize a website in order to increase a search engine ranking. Organic SEO uses techniques that allow the website to grow a ranking naturally an in accordance with search engine guidelines for SEO. This organic process provides all the benefits of SEO and helps websites avoid penalties that may detract from their search engine ranking.
Higher search engine rankings mean better returns in results pages. Ideally, every website would like their website to rank #1 or at least on the first page of a search engine results page. First page results get the greatest exposure and attract the greatest amount of traffic to the website.
Traffic converts directly into customers which converts into profits. Even the best websites in the world are of little value if they are not attracting new visitors to convert into customers.
How Does Organic SEO Work?
Search engines have algorithms that are designed to return the most relevant results to their users when entering a certain search criteria. These algorithms draw results from the search engine database that has collected and indexed information about webpages.
In order to index webpages, the algorithm sends out bots called spiders to crawl the World Wide Web. These spiders collect information about a webpage, return it to the database where it is indexed and stored according to relevance. Relevance is the most important factor when it comes to indexing and returning results.
Organic SEO optimizes webpages in order to attract bots and provide them with information so that a webpage can be indexed accurately. Webpages that are relevant, informative, add value, attract visitors, have a low bounce rate and provide an overall good user experience score points and rank higher.
Webpages that have little value, don't provide relevant information and use underhanded tactics to increase their search engine ranking are penalized and have a lower SEO ranking, These are called "black hat" SEO techniques and can result in a website being banned.
Websites that do not use any optimization techniques are also more likely to have a low search engine ranking.
How To Easily Make Money Online With A Legit Business
2 Organic SEO Services To Get Started
1. Website Overhaul
Most websites can use an overhaul, even if they have used SEO techniques in the past. Search engines are constantly upgrading their algorithms and SEO guidelines and these changes should be applied to existing content. Updating URL's and changing titles activate those bots to go and crawl the page for the new information that has been added or changed.
Proofreading every page to ensure it is of the highest quality is also important. Search engines deduct points for spelling or grammar errors plus it makes a website appear less professional to visitors.
Editing existing content to make it more compact and easy to read while ensuring it contains as much information as possible is also important. In the last couple of years, Google and other search engines have started looking for content that is shorter and more to the point. This is mainly as a result of a huge percentage of mobile device users. Compact content is more mobile device friendly.
Good English skills and a knowledge on how to edit and change existing content on platforms like WordPress is all that is needed.
2. New Content Addition
Algorithm bots or spiders are mostly interested in new information or webpages that appear on the web. In order to get a website "crawled" on a regular basis, new content needs to be added as often as possible. Content can take many different forms like short blog posts, longer articles, product descriptions, service pages, testimonials, and so on.
It is critical to ensure that all new content is relevant to the website, it's products and/or services. Content must also be entirely unique and cannot be copied from another page on the web. This is plagiarism and is severely penalized by search engines. Content should also not be spun which is making a few changes to existing content. Provide a content calendar that lays out when new content will be added, the optimal keyword, the type of content, etc.
It is recommended to take a writing course or program that specifically focuses on providing SEO content. This will provide you with some writing skills as well as how to optimize content to provide the greatest value to the reader and that all important search engine ranking.
